Texas 66 Small Business Beautification Matching Micro Grant Program

The Old Route 66 Association of Texas is excited to announce a Texas 66 small Business Beautification Matching Micro Grant Program to support and enhance the appearance of businesses along Historic Route 66 in Texas.

This program is designed to help Route 66 businesses improve their exterior appearance, strengthen curb appeal, and celebrate the character and heritage of the Mother Road.

💰 Grant Details

  • Grant Amount: Up to $500

  • Grant Type: Dollar-for-dollar matching grant

  • Use of Funds: Exterior beautification projects only

  • Reimbursement-based: Funds are reimbursed after project completion with receipts

🏪 Who Can Apply

  • Businesses must be physically located on Historic Route 66 in Texas

  • Must be a brick-and-mortar business

  • Business membership in the Old Route 66 Association of Texas is preferred but not required

  • Applicants must own the property or have written permission from the property owner

  • Businesses must be in good standing with local, state, and federal regulations

🎨 Eligible Improvements

Grant funds may be used for exterior improvements such as:

  • Exterior paint, murals, or façade enhancements

  • Signage restoration or improvements

  • Lighting (including decorative or neon lighting)

  • Landscaping, planters, or streetscape enhancements

  • Repairs or upgrades visible from the street

All improvements must be visible from the public right-of-way and contribute to the Route 66 experience.

📋 Additional Program Requirements

  • Applicant must provide matching funds equal to the grant amount requested

  • Project must be completed within the program’s designated timeframe

  • Funds may not be used for interior work, routine maintenance, payroll, inventory, or operating expenses

  • Grant recipients must provide before-and-after photos

  • Recipients agree to acknowledge the Old Route 66 Association of Texas in promotional materials

⭐ Why Apply?

This grant program is part of the Association’s ongoing mission to preserve, promote, and enhance Historic Route 66 in Texas—one business, one town, and one improvement at a time.

📅Application details, deadlines, and forms will be announced April 1, 2026 .